'; $html .= sprintf( esc_html__( 'Hi, %1$s! This is an invitation to help our %2$s community. If you opt-in, some data about your usage of %2$s will be shared with our teams (so they can work their butts off to improve). We will also share some helpful info on events management, WordPress, and our products from time to time.', 'the-events-calendar' ), $user_first_name, $plugin_name ); $html .= '
'; $html .= sprintf( esc_html__( 'And if you skip this, that\'s okay! %1$s will still work just fine.', 'the-events-calendar' ), $plugin_name ); $html .= '